Easing your Travels
A Techi Travel Bag from the brand CASIO
This cabin bag is designed to be more Convenient for business-class travelers who need to Travel Frequently. It comes with a Laptop Sleeve that is easy to access, Smart features such as Location Tracking, and a Smart Locking System, and is branded under CASIO.
Duration- 06 Weeks
Softwares Used
AEROEASE
Slim.
Smart.
Stylist.
Brand Study
Casio,s Cabin Bag?
Casio Brand Language​
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Precision and Reliability
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Innovation
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Durability
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Accessibility
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Functional Design
Casio offers innovative electronic products with style and functionality. Their trendsetting and durable electronic solutions allow you to capture, create and color your life.
Product Brief
Defining
Designing a premium and elegant suitcase for short trips. The material which will be used for the suitcase is going to be of high-end plastic.
User Definition
Creating a premium suitcase for business travelers, focusing on an elegant design and user-friendliness.
Target Audience
Comprises of individuals within the upper-middle and professional business class, with a particular focus on those who engage in frequent business travel.
22 in
09 in
2 Kg
14 in
Design Brief
To design a cosmopolitan and high-end cabin suitcase for Casio, incorporating intelligent features and ensuring easy accessibility.
Brand Attributes
Inspiration Board
Reliability
Versatility
Durability
Modern Aesthetic
Innovation
Variety
Ideation
Sketches
Concept Details
Laptop Sleave
For instant to and fro of laptops while travelling.
Wheels
Design inspired by a ballpoint pen that would be sturdy and require low maintenance.
Digital Display
The display provides access to all the smart features.
Ideation
Handle
It is designed to co-relate with Casio and its luggage bag and its ergonomic.
MockUps
Form Study
CAD Print
Scale Down Prototype
1:1 Scale Prototype
Working Prototype
Digital Renders
AEROEASE