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Its Easy Trimming

Not only the Trimmer but Bringing the Box in Use

Introducing a Specially Designed Packaging Box for your Trimmer that not only delivers it to you but also Protects it until the End. The box Charges the trimmer after use, eliminating the problem of running out of battery at the Last Minute, as well as the hassle of tangled charging wires and last-minute Searching. Say goodbye to these problems with this Innovative Packaging solution.

Duration- 04 Weeks

Softwares Used

S

GE

Brand Study

Target Market

Target Audience

  • Home appliances

  • Healthcare Business

  • Personal Care(Trimmers)

  • Sound & Vision

Philips has a Wide Target Market that varies in terms of age, culture, and status, among other factors. The company offers an array of Products, ranging from Home and Beauty, Appliances to medical Instruments. Philips targets consumers who are willing to try out New and Innovative products. It focuses mainly on the younger generation who are more receptive to Experimenting with new products.

Tech.

Innovative

Smart

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Design Intervention

  • Hierarchy is not maintained

  • Box isn’t that useful

  • No brand identity

  • No uniformity in graphics

Customer Reviews

  • ​Packaging: 6/10. The appearance of the packaging is fairly standard and the product is displayed well. It was easy enough to remove from the packaging, and I would guess it was secure enough to withstand any in-store tampering that may take place. However, this box might not stand out against the competition, even though it would look okay on the shelf.

  • I received the Norelco Beard Trimmer 3000 in exchange for my unbiased opinion. The beard trimmer came in attractive packaging, which was easy to open, and all the items were included.
  • The packaging of this trimmer is very decent and small compared to other Philips trimmers. It was packaged and displayed nicely, making it super easy to open.

 

Inspiration Board

Design Brief

Targetting the Audience

To Design a Trimmer Packaging that Enhances both Storage Efficiency and the Unboxing Experience.

Men and boys who Prioritize Grooming, including Facial Hair and Hairstyle maintenance. Additionally, who value Versatility, precision, and Ease of Use in grooming products.

Ideation

Sketches

Ideation

Form Study

Packa

Ideation

Mockups

Moonlight Blue

Pool Blue

Tangerin Orange

Dessert Yellow

Night Blue

Ideation

Final Layout

Working Layout

Attribitues

To Show the Uniqueness of the Brand and its name, the letter A in the brand name has been showcased in a way to create a Brand Identity.

The Legal Information of the Brand is mentioned at the Base of the Box.

The Icons are given to Portray the Features of the "Trimmer in the Box".

The Icons on the other Flap are given to Portray the Features of the "Trimmer Box".

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Prototype

aging

Digital Renders

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S

GE

Team Members
Anchal Chotai
Atharva Kshirsagar
Devansh Kumar Singh
Ayushman Singh Rajput
Saiyami Jhaveri
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